Thursday, July 18, 2013

NYC Times Square Disney Store

Last week I was able to spend 4 days in New York City and 3 days in Washington DC with my youth. While in NYC, I had several "Disney" encounters!  I visited the Disney Store in Times Square, saw The Lion King on Broadway, saw Mickey at the Yankee's game and saw some creepy, scary Disney knockoff characters roaming around Times Square.

Today I'll share a bit about my visit to the Disney Store.  I'll touch on the others in future posts!  This was my first visit to the new Times Square location.  I was very excited to visit this store because I love the lights and glitz of Times Square and was excited to see what Disney would bring to the table.  I didn't have as much time in the store as I wanted, so I didn't get to see everything in great detail.  But here are my thoughts none the less!
While I was very impressed with the exterior glitz and enjoyed many of the features inside, I was a tad disappointed. I had visited the old 5th Avenue store many, many times and loved it.  The 5th Avenue store was large, easy to navigate and seemed to have more merchandise.  This new store was smaller and cramped.  One thing I really miss from the old store is having the chance to meet some characters.  This new store is 10,000 square feet smaller and only 2 floors.  The third floor of the old store (if I remember correctly) had all sorts of Disney Art and high end gifts, along with the character meets!  I didn't see that in the new store.
What I did like was the NYC theming mixed with Disney- two of my loves!   There were several areas where you could purchase items with Mickey and NY icons.  The decorations behind the cash registers had a Broadway/ Times Square feel, which I thought was perfect for this new location!

Along the walls were great pictures tying NYC to Disney. This may have been my favorite part of the decorating!  I just wish I had had more time to look at the other fine details in the decorations and theming.  In the center of the first floor were huge Mickey and Minnie balloons that resembled the balloons used in the Macy's Thanksgiving Day Parade.  The escalator taking guests to the second floor was lighted with lanterns from Tangled.  I thought this was a great way to bring you to the second floor where you would find a castle with all the Princess attire.  

While, it was not the 5th Avenue store, I still loved it.  It was Disney and I love Disney!  I felt this store was more kid oriented and had more merchandise per square foot.  Maybe that's why I felt cramped!  I do look forward to my return trip to NYC when I can spend more time in this store and take in more of the amazing Disney details!

Have you visited this store?  I'd love to hear your thoughts in the comments!


  1. I miss that store on 55th and 5th more than I can explain to you. It was my little slice of Disney at home. It sold Disney Parks merchandise not Disney Store. It had such an amazing charm- something that the World of Disney tries to replicate at WDW but misses the mark. The new store is OK. I don't love the merchandise and it's in Times Square, which quite frankly, I avoid at all costs! Bring back 55th and 5th! Can't wait to hear how you liked The Lion King!

  2. As a NY native, I've been here a couple times and you're right, it's only okay. I like the magical mirrors in the princess area - did you get to try those?

  3. I agree with you. Although Disney anywhere is a good thing, especially in NYC, the store seemed very cramped and the merchandise was just average.